STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Pioche Food Group

Pioche Food Group is a Native-owned and operated small food service business in Farmington, NM. Justin Pioche is an Ashihii Dine’ born for the Bit’ahnii people and he owns Pioche Food Group in partnership with his sister Tia Pioche. At an early age, his first experience of amazing food came from his grandmother Lorene. With a simple piece of hot frybread and pea soup made from fresh produce planted in her garden, he was hooked. During his senior year in high school, he plac

FOOD & BEVERAGE

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