STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

El Rincon Property Rentals, LLC

As the owner of El Rincon Property Rentals, LLC and a mother of six, Noemi Bravo has found a way to work and earn, while still being home with her family. El Rincon Property Rentals is a mobile home community designed by Noemi Bravo. Every space has a unique interior look designed to give a cozy home feeling for those looking to rent. “I try my best to relate to my tenants looking for an affordable place to live. I want to create a nice and comfortable space.” Noemi’s creat

PROFESSIONAL SERVICES

Employers Pro Advantage, Inc.

Employers Pro Advantage, Inc. is a small firm specializing in recruiting, staffing, and payroll services. Like many small businesses, one of the primary obstacles Rose and Gwen faced when starting their partnership in June 2013 was unanticipated cash flow issues, especially as they began to experience rapid growth. With the help of WESST, they re-strategized, adjusted their budget, and were able to recover quickly. WESST was instrumental in helping them get back on track towa

PROFESSIONAL SERVICES

The Family Connection

The Family Connection works with a wide range of emotional and behavioral issues providing services that span from therapy for depression and grief counseling to parenting support, couples counseling and beyond. In a comfortable and supportive atmosphere, they offer a highly personalized approach tailored to each of the clients individual needs to help attain the personal growth they’re striving for. At an early age, Amanda learned how to be-in-charge of her own destiny. She

PROFESSIONAL SERVICES

Feral Lore Perfumes

There is just something to be said for child’s play and exploration in fields of flowers. As a young girl, little Kate discovered her love for aromatherapy by blending petals together to smell their remnant on her fingertips. Upon reflection, Ms. Viers shares, “I created Feral Lore Perfumes with a desire to share my passion for natural aromatics with the world.” Given her extensive education in aromatherapy and herbal medicine, she was able to formulate the blends we experien

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Fire of the Sandias

A recently retired nurse practitioner, Marsha Sours walked into her first WESST consultation in November 2023 saying, “tell me I’m crazy, but I have this idea.” Her idea was to start a candle bar in Albuquerque. She had visited one in Indianapolis and was inspired to bring something similar back home. With no prior business experience and unsure where to begin, she was referred to WESST by her CPA. Marsha was looking for guidance and she found it. She was introduced to DreamB

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