

Clayful Blossoms
Olga Atkinson had, what she referred to as, a “hobby project,” with her daughter and mother. Together, the three of them would make beautiful objects out of clay and give them away for free in the community. One day, someone asked if she would ever sell them, something she had never considered. She turned to WESST to see if her family project could become a viable business. “I eventually knew that WESST and my community would lead me in the right direction,” says Olga. “I ha


Construction Reporter
Rochelle Williams not only stands out in the male-dominated construction industry, her dedicated work ethic has driven Construction Reporter to thrive during the recession. The only locally owned-and-operated business of its kind in New Mexico, the company publishes an online bid calendar that covers public and private commercial construction projects out for bid in New Mexico and surrounding areas. Williams and her business partner Sid Hamilton acquired Construction Reporter


Clementine Services LLC
Michelle Clemishire is in the process of establishing her startup business within the field of federal contracting and commercial construction. She will focus on work within the Durango area and soon expand into the greater 4 Corners Area as her business builds. She is working to obtain her status as an 8(a) business located within a HubZone. She and her husband tried to launch this business before as Southwest Colorado Construction, however it was never fully pursued due to


Color Wheel Toys
Color Wheel Toys is a pop-up toy store that opens seasonally for the holidays. They sell creative toys, craft supplies, bulk Lego bricks and other fun items designed to encourage imagination, learning and exploration. Owner Keri Piehl first started Color Wheel Toys in 2017, primarily as a way to encourage parents and children to explore fun, colorful and unusual toys as an alternative to licensed toys and electronics. Keri also wanted a way to offer families art supplies and


Corona's Cabinets
Remedios Corona has been a craftsman all of his life – from beginning his craft in Mexico to working with contractors in Albuquerque, he has always been passionate about woodworking and carpentry. In 2015, Remedios decided to turn his craft into a small business designing and crafting custom cabinets, doors, shelves and more for homes throughout New Mexico. Being most comfortable speaking Spanish, he was intent on finding a resource that provided services and support in Spani


Crazy Maizy’s Fabulous Popcorn Factory
Marilyn Mayse has been a huge supporter of WESST for over 15 years. Last year, she approached Jennifer Craig, WESST’s Regional Manager in Las Cruces, as a client with the idea of opening a gourmet popcorn storefront, offering an array of sweet and savory popcorn. Mayse was introduced to gourmet popcorn coincidentally at a high school sporting event. The concept intrigued her because she envisioned endless possibilities in flavors and combinations. She selected a storefront an


Creative Duke Media
Creative Duke Media is a Digital Content and Design Service. Jordan helps clients create new digital products to tell their stories and create real customer connections for their products and services. Whether it’s drone photography, 3D design services, brand identity, logos, packaging design, or web strategy and content management, Jordan helps organizations tell their unique stories and give their brands PRESTIGE. Jordan first approached WESST in July 2019 when he had an id


Cutbow Coffee
Cutbow Coffee is a coffee roastery, tasting room and coffee bar serving their own hand-selected coffee blends sourced from around the world. Their unique store is located in Albuquerque’s picturesque and historic North Valley. Paul’s passion for coffee came from his many years working as an expert roaster for Peet’s coffee in California. In 2016 Paul brought this passion back to his home state of New Mexico to pursue the dream of opening his own coffee roastery. Paul’s many f

