

Barelas Rose Barber Shop
Barelas Rose Barber Shop offers precision haircuts to boys and men at a great price. They also run a community fitness facility that provides boxing, wrestling, mixed martial arts, and yoga classes. Raul has been working since he was 12 years old. First as a paperboy and then at a car wash when he was 14. Starting with jobs that paid cash or tips, the route he took made him want to work harder for himself. When he was 18, he went to barber school and then worked cutting h


Barro by Lucrecia
Lucrecia creates ceramic tableware and decor collections. Every piece is hand-crafted and thoughtfully designed, including collections of plates, bowls, cups, pitchers, and teapots. She also creates gifts & home decor like large and small flower vases, vessels, pots, and jugs to accent any room in the house. Made by hand in Santa Fe, New Mexico, each piece is worked with care and designed to give sensations of joy and well-being. Whether hand-built or wheel-thrown, each desig


Bernina Sewing and Design
Surrounded by colorful fabrics and thread, Marsha Cowan, laughed when asked how her business was doing in today’s economy. “We’re making it,” she said. The fact is that the business has grown considerably during their eight years of operation. She and her husband, Izzy, work fulltime in their delightful Bernina Sewing and Design Center and they are able to employ 11 other people. Marsha admits that she is more interested in the sewing and design aspect of the business while h


BeYou Fitness & Nutrition
Angela Flores’ journey to entrepreneurship began with a different dream—becoming a deputy sheriff for Lea County. Motivated and determined, she pursued this goal with heart, but after failing the required physical fitness exam, she faced a moment of reckoning. She didn’t give up though – with the encouragement of a friend, she began a rigorous routine, trained for a year, and then passed the exam. Something unexpected happened during her year of physical transformation, and


Bhava Yoga Studio
Bhava Yoga Studio brings healthy balance to busy lives with a wide variety of yoga classes, trainings, and events at their location on Central Avenue in Albuquerque. The studio has been a fixture in the area for over 13 years. It recently changed ownership, and Mimi Ludden and Marisol Brito, the new owners, came to WESST for support to ensure that their new venture would be a success. Bhava Yoga offers classes for every skill level from beginning students through advanced yog


Bluehorse Realty NM
Owner Alyssa Begay started Bluehorse Realty NM in the midst of the COVID-19 pandemic in April 2021. Bluehorse Realty NM provides exceptional service to clients seeking to buy or sell their real estate in San Juan County, New Mexico. Alyssa started and named her business as a dedication to her grandparents and their Native community of Mitten Rock, New Mexico, hoping to support Alyssa’s goal of creating generational wealth for her family. Alyssa operates her business online as


Bosa Donuts
William Cardoza is the owner of a small restaurant and bakery located in Las Cruces. Initially only donuts were sold, but eventually, William expanded his menu to include burritos, menudo, tamales, and other Mexican food. The startup process was a bit different for William since he was an employee of the business for a short period of time before taking ownership. William started as an entry level hourly worker with the company and through his hard work and determination, h


Bosque Mobile Bicycle Repair
Bosque Mobile Bicycle Repair is a convenient remote repair service in the Albuquerque area that helps you keep your bikes properly maintained and tuned, so you spend more time on roads and trails and less time in the shop. It doesn’t matter if you are at home, work, or anywhere in between, Bosque Mobile Bicycle Repair will bring the bike repair to you. Frankie, the owner of Bosque Mobile Bicycle Repair, specializes in repairs; however, he loves to create educational videos on

