STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

El Coco Pirata LLC

Jorge and Carmen Cruz Garza are the proud owners of El Coco Pirata LLC, a unique culinary gem in the heart of Roswell. The now-franchise owners’ journey began several years ago, when they were inspired by their love of food and desire to bring something new to their community. The Cruz Garza family encountered hurdles along the way, from complex licensing requirements and financial restraints to leasing an adequate building. Dedicated and determined, they kept going and re

FOOD & BEVERAGE

El Rincon Property Rentals, LLC

As the owner of El Rincon Property Rentals, LLC and a mother of six, Noemi Bravo has found a way to work and earn, while still being home with her family. El Rincon Property Rentals is a mobile home community designed by Noemi Bravo. Every space has a unique interior look designed to give a cozy home feeling for those looking to rent. “I try my best to relate to my tenants looking for an affordable place to live. I want to create a nice and comfortable space.” Noemi’s creat

PROFESSIONAL SERVICES

Employers Pro Advantage, Inc.

Employers Pro Advantage, Inc. is a small firm specializing in recruiting, staffing, and payroll services. Like many small businesses, one of the primary obstacles Rose and Gwen faced when starting their partnership in June 2013 was unanticipated cash flow issues, especially as they began to experience rapid growth. With the help of WESST, they re-strategized, adjusted their budget, and were able to recover quickly. WESST was instrumental in helping them get back on track towa

PROFESSIONAL SERVICES

The Family Connection

The Family Connection works with a wide range of emotional and behavioral issues providing services that span from therapy for depression and grief counseling to parenting support, couples counseling and beyond. In a comfortable and supportive atmosphere, they offer a highly personalized approach tailored to each of the clients individual needs to help attain the personal growth they’re striving for. At an early age, Amanda learned how to be-in-charge of her own destiny. She

PROFESSIONAL SERVICES

Feral Lore Perfumes

There is just something to be said for child’s play and exploration in fields of flowers. As a young girl, little Kate discovered her love for aromatherapy by blending petals together to smell their remnant on her fingertips. Upon reflection, Ms. Viers shares, “I created Feral Lore Perfumes with a desire to share my passion for natural aromatics with the world.” Given her extensive education in aromatherapy and herbal medicine, she was able to formulate the blends we experien

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