STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

J. Velez Remodeling

J. Velez Remodeling, LLC is a family-owned and operated business. They offer both commercial and residential services, including painting, cleaning, home additions, drywall installation and repairs, plus more. Jose used to work for a company doing handyman work and Mayanin worked cleaning houses. After taking an entrepreneurship class, it sparked them to launch their remodeling business. They knew it was going to be hard, but they wanted to be their own bosses. When they star

CONSTRUCTION

Jean Manz Coaching, LLC

Jean Manz is a Licensed Marriage and Family Therapist with over 20 years of experience in the profession. Beginning her counseling career soon after earning her Master’s degree and credentials, Jean is a people-oriented professional with a passionate heart for clients and their well-being. Jean Manz Coaching, LLC is a new personal coaching practice headquartered in the San Juan College Business Incubator. The practice is primarily focused on serving public school teachers a

PROFESSIONAL SERVICES

Jefferson Enterprises

Carolyn learned about WESST after attending a community event in Roswell. She was interested in having a food truck and came to WESST in September 2022. Carolyn wanted to learn more about the food truck business and how to test her idea for the market in Roswell. “I was relatively new to the area and needed to know how to start,” says Carolyn. She was working hard but had limited resources to launch a food business on the scale she was imagining. “I did not know how to write

PROFESSIONAL SERVICES

Kamala Easton

Kamala Easton is an intriguing woman and a motivated entrepreneur. Kamala’s niche is her embodiment of a spiritual and passionate black woman who embraces and shares her extensive experience via the written and spoken word. She has worked with and learned from some of the most renowned spiritual teachers in India. She has combined her conventional yet alternative medical education and hands-on expertise as an Intuitive. She has developed a means to communicate with and help t

HEALTH, WELLNESS, & BEAUTY

Kelly Eaves Farmers Insurance Agency

Kelly Eaves is the owner of the Aztec, New Mexico Farmers Insurance Agency. Beginning her career in the insurance industry right out of high school in 1989, Kelly has a people-oriented, passionate heart for the insurance business and her customers. Kelly loves the opportunity to get to know people and understand their unique life situations. This allows her to be able to talk about how insurance can provide her clients with peace of mind — whether protection against a potenti

PROFESSIONAL SERVICES

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