In the Middle
Jessica Lucero came to WESST with a background in media marketing and experience in starting and managing an organization. She already had a strong draft of a business plan and a clear vision for her non-traditional thrift shop, In The Middle. However, like many aspiring business owners, her greatest challenge was access to funding. She had heard of WESST through her business mentor, her very own stepdad. He suggested working with WESST because he knew we helped women start
Inspiring Bead Designs
Kim became familiar with WESST after attending the first annual WE Mean Business: Unstoppable Summit in December 2024, co-hosted by WESST and NMSU’s Arrowhead Center. “From the moment I walked in, I felt welcomed and supported. I saw how committed WESST was to helping business owners like me, and that experience made me want to learn more and build a relationship,” says Kim. After 20 years in real estate, Kim decided to start over and launch her own jewelry business from sc
J. Velez Remodeling
J. Velez Remodeling, LLC is a family-owned and operated business. They offer both commercial and residential services, including painting, cleaning, home additions, drywall installation and repairs, plus more. Jose used to work for a company doing handyman work and Mayanin worked cleaning houses. After taking an entrepreneurship class, it sparked them to launch their remodeling business. They knew it was going to be hard, but they wanted to be their own bosses. When they star
Jean Manz Coaching, LLC
Jean Manz is a Licensed Marriage and Family Therapist with over 20 years of experience in the profession. Beginning her counseling career soon after earning her Master’s degree and credentials, Jean is a people-oriented professional with a passionate heart for clients and their well-being. Jean Manz Coaching, LLC is a new personal coaching practice headquartered in the San Juan College Business Incubator. The practice is primarily focused on serving public school teachers a
Jefferson Enterprises
Carolyn learned about WESST after attending a community event in Roswell. She was interested in having a food truck and came to WESST in September 2022. Carolyn wanted to learn more about the food truck business and how to test her idea for the market in Roswell. “I was relatively new to the area and needed to know how to start,” says Carolyn. She was working hard but had limited resources to launch a food business on the scale she was imagining. “I did not know how to write
Kamala Easton
Kamala Easton is an intriguing woman and a motivated entrepreneur. Kamala’s niche is her embodiment of a spiritual and passionate black woman who embraces and shares her extensive experience via the written and spoken word. She has worked with and learned from some of the most renowned spiritual teachers in India. She has combined her conventional yet alternative medical education and hands-on expertise as an Intuitive. She has developed a means to communicate with and help t
Kelly Eaves Farmers Insurance Agency
Kelly Eaves is the owner of the Aztec, New Mexico Farmers Insurance Agency. Beginning her career in the insurance industry right out of high school in 1989, Kelly has a people-oriented, passionate heart for the insurance business and her customers. Kelly loves the opportunity to get to know people and understand their unique life situations. This allows her to be able to talk about how insurance can provide her clients with peace of mind — whether protection against a potenti
Kesha’s Space LLC & Brown Sugar
Kesha’s Space LLC & Brown Sugar are owned and operated by Army Veteran Kesha Janaan Jaramillo. Kesha’s Space LLC offers a revolutionary approach to skin, body, and hair care through her brand “Brown Sugar”. In addition, Kesha’s Space is a hub for entrepreneurs in need of social media marketing and web design services. Her products and services are available nationwide through her online platforms. After completing her service with the Army in 2017, Kesha set out on her journe