STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Showtime Auto Detail

Showtime is an auto detailing shop that provides a complete service car wash to produce a show-quality cleanliness and polish. Detailing can be performed on a vehicle’s exterior and/or interior. Showtime Auto Detail likes to think of themselves as the “Rebels of Detailing.” Why? Because they aren’t afraid of the work; they like challenges and do things outside of the norm. They take pride in their work and give EVERY project 110%. Pablo and Cristol faced many challenges in st

PROFESSIONAL SERVICES

Studio One Six

Brittney was experiencing great success as a stylist but knew she wanted to grow her business. She was generating a high volume of sales while only operating out of one chair. The opportunity to become an entrepreneur was presented and Brittney knew that was her chance to capitalize on fulfilling her dream of being a business owner. Brittney was ready to move forward but knew she needed funding to get things started. Brittney had a strong foundation of operating her individua

HEALTH, WELLNESS, & BEAUTY

Shadowlands Design

Meet Leah Siegel of Shadowlands Design. Leah makes limited-edition fine art wearables and functional items that transform the ordinary. Inspired by the dramatic landscapes of the Southwest, Shadowlands Design’s products feature bold abstract digital designs and contemporary comfort. The scarves, home décor and lifestyle accessories are always collectible and make perfect gifts. The limited-edition line includes silk scarves/wall hangings, throw pillows and works on paper. Eac

CREATIVE ARTS

Shining Stone Wellness

Erin Dixon is the owner of Shining Stone Wellness, a holistic health and wellness business. While researching support for women entrepreneurs, she discovered WESST. She was pleasantly surprised to find WESST’s small business workshops being offered at her local Shiprock Chapter House. As a new business owner, Erin felt overwhelmed at first, describing her doubts and fears as mountains. “Once I began working with WESST, I realized those mountains weren’t as big as they seemed,

HEALTH, WELLNESS, & BEAUTY

Splash Mobile Grooming

Samantha Blanton always had a passion for animals, and after years of working in the pet industry, she realized there was a growing demand for more convenient grooming services. In 2024, she opened Splash Mobile Grooming, a mobile dog grooming service operating in Albuquerque and Rio Rancho. Their business model emphasizes convenience for busy pet owners and a low-stress grooming experience for pets, especially those that may have anxiety in traditional grooming settings. O

PROFESSIONAL SERVICES

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