Bill and Suzanne Slauson have been baking and sharing cookies with friends and family for the past 8 years. Infusing their cookies with love and an extra secret ingredient, “these cookies are delicious” – they were constantly hearing, “you could sell these!” When the Slauson kids moved out of the house, Bill and Suzanne turned…Read More
Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more targeted audiences (Pinterest, LinkedIn, Snapchat). There is no definitive rule on which platform is right for your business or marketing goals, however thinking about the…Read More
Being a small business owner is tireless. Entrepreneurs are continuously tasked with all facets of enterprise- always learning new things, adapting to market conditions, staying abreast of the constantly changing marketplace. This burden is especially exaggerated in the face of the present COVID-19 pandemic that is wreaking havoc on the business landscape throughout our state,…Read More
Many small business owners approach social media like a Whac-a-Mole player who swings the mallet wildly. Rather than launching an assault on social media like a hit-or-miss game, plan out a strategy. Because without preparation, your social media efforts can quickly fizzle.
Before you embark on a social media campaign, consider these five practical truths about social media that will help you develop a winning strategy.Read More
In response to the severe credit meltdown and ensuing economic repercussions that have been felt across all sectors around the globe, many businesses – from large corporations to small companies – are dialing back their marketing budgets as part of their cost-cutting measures. As companies search for ways to spend their limited marketing resources more efficiently, more and more businesses are shifting their focus from traditional mass media spending to online media. Despite the weak economy, studies continue to show evidence of growth in the internet marketing industry. In uncertain times, one thing is certain: smart companies are relying more on inbound marketing strategies such as search engine optimization (SEO), pay per click advertising (PPC), and social media to save money and create revenues.Read More