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WESST Blog

Small Business Resources

Small Business Resources For Those Affected by the Current Health Crisis»

Being a small business owner is tireless. Entrepreneurs are continuously tasked with all facets of enterprise- always learning new things, adapting to market conditions, staying abreast of the constantly changing…

Business Plan

Why a business plan is important and some tips to help you stick to your plan»

Starting a business is an endeavor that requires abundant energy, planning and perseverance. Many potential small-business owners will ask themselves, “Do I really need a business plan? I know what…

grow business

Tips for Growing A Business»

Oftentimes, growing a business is like starting a new business, especially when adding a second location. Businesses grow from one level to the next, step by step, inch by inch, always discovering what works and what does not. If all businesses were identical and every business owner was the same, growing a business would be a cinch – in every case. However…

outside the box

Thinking Outside of the Box (a Technique for Marketing)»

The term, “Thinking Out of the Box,” is one of the most overused and under-appreciated phrases in modern marketing. In fact, most people would define the term as “a different way, of thinking, from the norm.” However, the problem lies in asking and answering, “What is the norm?”