BE INSPIRED: KOB 4 Hosts Digital Summit to Support Local Small Businesses

On December 9, WESST’s partners at KOB 4 hosted “BE INSPIRED to innovate and adapt your business,” a virtual event designed to inspire and uplift small business owners and provide some helpful takeaways to help them pivot and adjust to this ever-changing economic climate. View the BE INSPIRED recording here. WESST is proud of our…

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Staff Spotlight: C. Sandro Tonini

In our last blog of 2020, we are delighted to introduce you to Sandro Tonini. Sandro came to WESST at the beginning of September as the new Bilingual Business Consultant and Trainer for Albuquerque, NM. Sandro will be conducting training and consulting with Spanish speaking business owners impacted by the COVID-19 Pandemic. He is happy…

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National Women’s Small Business Month!

October is National Women’s Small Business Month, which means it’s time to celebrate women-owned businesses everywhere, as well as the outstanding progress female entrepreneurs have made over the years. Did you know that: Women own 42% of businesses in the US; that’s about 11.6 million businesses! Women-owned businesses generate more than $1.9 trillion annually And…

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How To Make Remote Performance Reviews Work

One of the greatest challenges any small business faces is the effective delivery of employee feedback, and especially those periodic performance reviews. In the time of COVID-19 and its remote nature, many managers now find themselves tasked with how to lead and direct employees from afar. If you’re tasked with delivering critical conversations like performance…

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#getsnuggly with WESST Client: Snugglecubs Cookies

Bill and Suzanne Slauson have been baking and sharing cookies with friends and family for the past 8 years. Infusing their cookies with love and an extra secret ingredient, “these cookies are delicious” – they were constantly hearing, “you could sell these!” When the Slauson kids moved out of the house, Bill and Suzanne turned…

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Eight Key Steps Down the Path to Social Media Mastery

Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more targeted audiences (Pinterest, LinkedIn, Snapchat). There is no definitive rule on which platform is right for your business or marketing goals, however thinking about the…

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Happy Half Hours with WESST

With your support, WESST has been busier than ever, supporting our small business clients as they navigate this chaotic environment. Small businesses have been uniquely impacted by the pandemic and we know folks are curious to learn what entrepreneurs are experiencing and how WESST is supporting them. In June, WESST hosted four “Happy Half Hours”…

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WESST Visionaries: Supporting Equitable Economic Development & Small Business Recovery

The COVID-19 pandemic has severely impacted small businesses throughout our nation. The total number of active U.S. business owners fell 22 percent from February to April, a drop of 3.3 million, but decreases were most pronounced among minorities. A recent Washington Post article explored this disparity and the potential long-term effects on economic inequality. These…

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Small Business Resources For Those Affected by the Current Health Crisis

Being a small business owner is tireless. Entrepreneurs are continuously tasked with all facets of enterprise- always learning new things, adapting to market conditions, staying abreast of the constantly changing marketplace. This burden is especially exaggerated in the face of the present COVID-19 pandemic that is wreaking havoc on the business landscape throughout our state,…

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Why a business plan is important and some tips to help you stick to your plan

Starting a business is an endeavor that requires abundant energy, planning and perseverance. Many potential small-business owners will ask themselves, “Do I really need a business plan? I know what I want to do, so why don’t I just do it? Who’s got the time anyway?” There are so many critical items to consider and…

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