BE INSPIRED: KOB 4 Hosts Digital Summit to Support Local Small Businesses

On December 9, WESST’s partners at KOB 4 hosted “BE INSPIRED to innovate and adapt your business,” a virtual event designed to inspire and uplift small business owners and provide some helpful takeaways to help them pivot and adjust to this ever-changing economic climate. View the BE INSPIRED recording here. WESST is proud of our…

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Staff Spotlight: C. Sandro Tonini

In our last blog of 2020, we are delighted to introduce you to Sandro Tonini. Sandro came to WESST at the beginning of September as the new Bilingual Business Consultant and Trainer for Albuquerque, NM. Sandro will be conducting training and consulting with Spanish speaking business owners impacted by the COVID-19 Pandemic. He is happy…

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Join WESST on #GivingTuesday – December 1, 2020!

Small and micro-businesses (those with fewer than 20 employees) are essential components of New Mexico’s economy, representing 83% of all businesses. WESST’s business development services are an important part of the strategy to support economic and workforce development across the state. WESST’s caring and compassionate staff empower the diverse entrepreneurs we serve and help boost…

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Pivoting a Small Business During COVID-19

Small businesses make up an essential part of any economy; they are crucial in creating jobs and providing services and products that larger businesses sometimes cannot. Small businesses in New Mexico are no exception to the rule, but in recent months local businesses have been hit hard by the COVID-19 pandemic. Many have been forced…

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National Women’s Small Business Month!

October is National Women’s Small Business Month, which means it’s time to celebrate women-owned businesses everywhere, as well as the outstanding progress female entrepreneurs have made over the years. Did you know that: Women own 42% of businesses in the US; that’s about 11.6 million businesses! Women-owned businesses generate more than $1.9 trillion annually And…

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How To Make Remote Performance Reviews Work

One of the greatest challenges any small business faces is the effective delivery of employee feedback, and especially those periodic performance reviews. In the time of COVID-19 and its remote nature, many managers now find themselves tasked with how to lead and direct employees from afar. If you’re tasked with delivering critical conversations like performance…

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#getsnuggly with WESST Client: Snugglecubs Cookies

Bill and Suzanne Slauson have been baking and sharing cookies with friends and family for the past 8 years. Infusing their cookies with love and an extra secret ingredient, “these cookies are delicious” – they were constantly hearing, “you could sell these!” When the Slauson kids moved out of the house, Bill and Suzanne turned…

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WESST Introduces Women Who RISE Program

Contributing to the strength of women’s business ownership  Through June 2021, WESST is presenting “Women Who RISE,” a series of special events and training opportunities designed to provide women entrepreneurs the opportunity to build skills around small business development and the space to be heard and respected as a small business owner. WESST Albuquerque’s Regional…

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Eight Key Steps Down the Path to Social Media Mastery

Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more targeted audiences (Pinterest, LinkedIn, Snapchat). There is no definitive rule on which platform is right for your business or marketing goals, however thinking about the…

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Happy Half Hours with WESST

With your support, WESST has been busier than ever, supporting our small business clients as they navigate this chaotic environment. Small businesses have been uniquely impacted by the pandemic and we know folks are curious to learn what entrepreneurs are experiencing and how WESST is supporting them. In June, WESST hosted four “Happy Half Hours”…

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