STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Pro Homemaking Services

Farmington, NM In April 2024, Renee Jones moved Pro Homemaking Services into their new office space at the Enterprise Center at San Juan College Quality Center for Business (QCB) in preparation for their expansion. WESST’s Farmington Women’s Business Center is an economic development partner also housed at the QCB. The support from WESST to strategically plan has been crucial for Renee, as she was able to effectively prepare for expansion, develop cash flow knowledge and mak

PROFESSIONAL SERVICES

Happy Kids Early Learning Center

Albuquerque, NM Daniela Reyes and Flor Guaderrama participated in THE (Training Home Educators) Accelerator, a collaborative child care business accelerator between WESST, Growing Up New Mexico, and Partnership for Community Action, and learned about WESST. As they were starting their child care business, they were exploring lending opportunities and came in for a consultation. The biggest challenge Daniela and Flor faced has been the high cost of starting a child care busin

CHILDCARE, EDUCATION, & OUTREACH

Surprise Balloons

Hobbs, NM In 2023, Elia Gonzalez learned about WESST through Sergio Polanco, the President of the Hobbs Hispanic Chamber of Commerce. She became familiar with WESST’s services and how they could potentially help promote what was, at the time, her project. She attended a WESST training, decided to start her small business, and that ‘project’ became Surprise Balloons. One of the main obstacles Elia faced was how to get started. She had the knowledge and skills but did not kn

CREATIVE ARTS

Tortas y Tacos Guadalajara

Roswell, NM When Pomposa Martinez arrived in Roswell, she dreamed of building a better future for her family. With her husband and three children by her side, she purchased a modest food truck and launched Tortas Y Tacos Guadalajara, bringing authentic Mexican flavors to their community. From the start, Pomposa’s warm personality and exceptional food quickly won the hearts of the local community, becoming a beloved fixture on Main Street. Her original food truck was aging

FOOD & BEVERAGE

Powerful Changes LLC

Albuquerque, NM Dawn Weiburg first connected with our former WESST Rio Rancho office in the spring of 2025. After a major life transition brought her to Albuquerque, she was looking for expert guidance to relaunch her 35-year coaching and personal training career. She wanted to establish a powerful, professional online presence for her new business, Powerful Changes. As a new resident to the city, she faced the significant challenge of building a business from the ground up

HEALTH, WELLNESS, & BEAUTY

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