STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Rich Empowerment

Navajo Nation / Window Rock, AZ Elaine Owens was first introduced to WESST in 2023 by a high school classmate, who happened to be a contractor with WESST’s Native Women Rising program. With starting her consulting business, Rich Empowerment, she faced obstacles with direction, support, and encouragement. Living on the Navajo Nation, Elaine found it difficult finding like-minded entrepreneurs. She teamed up with WESST and found what she was looking for, the empowerment to turn

PROFESSIONAL SERVICES

Stage and Screen Academy

Albuquerque, NM In 2023, Marissa and Chris Barretto, co-owners of Stage & Screen Academy, reached out to WESST seeking capital, marketing guidance, and business consulting. The husband-and-wife duo had a shared vision: to create a performing arts academy that gave Albuquerque children a place to explore acting, audition techniques, filmmaking, and more. Marissa, an educator, and Chris, a film industry professional, were inspired to start the school after searching in vain for

CREATIVE ARTS

Andino Mini Market

Santa Fe, NM Gina Auz needed assistance with a start-up business and learned about WESST from the City of Santa Fe Economic Department. She has always considered herself an entrepreneur, but because she is a mother of five who also worked full time, she wasn’t able to dedicate the time she initially wanted or needed to follow her dream. This changed when she was encouraged to reach out to WESST. When she was told about WESST, Gina learned we had bilingual staff who would be

RETAIL

Alma's Restaurant

Artesia, NM Before coming to WESST, Alma Martinez was already the owner of multiple businesses in Artesia. Her journey has not been easy, but it has been gratifying. She was a young widow raising two young children when she began working as a restaurant server in Artesia. Her strong leadership did not go unnoticed, and she climbed the ranks, becoming assistant manager. The restaurant unfortunately closed as the owners choose to pursue different opportunities, leaving Alma une

FOOD & BEVERAGE

De La Rose Flowers

Hobbs, NM In 2023, Marisol Chaves Salcido was working as a server at a restaurant in Jal, New Mexico, spending her evenings and weekends on floral designs. Despite having no formal training, Marisol, a self-taught floral artist, developed her skills working alongside her mother. It was clear she had a unique talent for creating beautiful and heartfelt floral arrangements. Her former employer suggested she meet with WESST, and she soon began discussing her dreams of starting

RETAIL

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