Studio 11 Fitness LLC
Hobbs, NM: Lorena Chavarria, Studio 11 Fitness LLC Hailing from a family of boxers out of Hobbs, Lorena Chavarria has always had a strong connection to the sport through her family. It has been a continued, meaningful part of her life, instilling discipline and resilience. When Lorena first taught women’s boxing classes at her brother’s gym, she gained more than just coaching experience. She saw firsthand the positive impact that the art of boxing was having on women. It was
Tangle Beauty Designs
Waterflow, NM: Natasha Begay, Tangle Beauty Designs In the summer of 2005, Natasha Begay made the decision to formalize her jewelry business and set up an LLC. She had the necessary skills for her craft and passion, but she needed to make sure the foundation was built correctly. Natasha had learned about WESST through social media and local entrepreneurial resources, and she reached out to gain a clearer understanding of the steps she needed to take to form her LLC and grow h
Reloved Interiors
Albuquerque, NM: Carleen Shirk, Reloved Interiors Carleen connected with WESST in August 2025 after hearing about our organization. She was in the early stages of starting her business, Reloved Interiors, and looking for guidance on how to get started. She didn’t know where to begin, but she worked WESST to register her LLC with the NM Secretary of State and NM Taxation and Revenue for Gross Receipts Tax. Carleen began to learn and understand the ins and outs of compliance re
Advantis Group Co., LLC
Albuquerque, NM: Luis Quinonez, Advantis Group Co., LLC In his twenties, Luis Quinonez started an internet company called MundoNet, working with businesses like the Albuquerque Hispano Chamber of Commerce to establish their online presence. He was introduced to WESST shortly after its inception through the Chamber, and he saw, firsthand, how many small businesses benefited from WESST’s resources, from lending to technical assistance. When Luis was a college student, he rememb
Wavez Restaurant
Las Cruces, NM: Lui Quinonez, Wavez Restaurant Lui came to WESST after being referred by Pioneer Bank. He was seeking a loan to expand their restaurant, Wavez, and take the next step in their growth. Through this referral, WESST and Lui built a relationship, learning more about his goals and exploring financing options that would support the development of his business. Rooted deeply in his Hawaiian heritage, Lui has always carried a love for the flavors, traditions, and the
Pieced by Lane
Aztec, NM: Rhonda Lane, Pieced by Lane Rhonda first learned about WESST through a promotional flyer and was immediately interested in our Native Women Rising (NWR) program. She attended an orientation in October 2023, and at the time, she was looking for opportunities to turn her art into a sustainable business, and she wanted to connect with other Native entrepreneurs. One of the main obstacles Rhonda faced in starting and growing her business was learning how to transition
Oliva Cheese Board
Albuquerque, NM: Ronmie Cavalieri, Oliva Cheese Board Ronmienezky “Ronmie” Cavalieri learned about WESST through her community, most notably her sister, who owned a restaurant and received support from WESST. In October 2025, Ronmie scheduled a consultation with our team and began to build a structured plan to formalize and grow her charcuterie business, Oliva Cheese Board. Like other small business owners, Ronmie had her fair share of challenges. She needed guidance to regis
Committed to Service: Judith Perez’s Growth with the Maddox Leadership Institute
By WESST | February 27, 2026 Originally from Las Cruces and now based in Hobbs, Judith Perez has been with WESST since 2023. She initially served as a Bilingual Business Consultant and has since been promoted to Women’s Business Center Director. In 2025, Judith was selected to participate in the seventh cohort of the JF Maddox Foundation’s Maddox Leadership Institute (MLI). The Maddox Leadership Institute is a nine-month leadership development program designed to strengthen