Last Call Kombucha
Santa Fe, NM Kiana Estevez has always been inspired by her summers growing up in the Dominican Republic and loving the drink, kombucha. This led to launching her own business. “I determined that now was the time,” says Kiana. “I reached out to every available start-up resource I could find in Santa Fe. I had met with a WESST team member at different events and learned more about the organization, and the connection was made.” Kiana had been making and selling her beverages l
Blessed to be a Blessing Farms LLC
Chaparral, NM Daniela Lizarraga first heard about WESST through local entrepreneurs in Las Cruces who had spoken highly of the support they received. She came in for a consultation in June 2024 to get some guidance on how to move her business idea forward and make her LLC more active. At the time, Daniela had already created her business, Blessed to be a Blessing Farms, registered in New Mexico and Texas, and even built her website, but she had yet to make a sale. “I needed
ValidSync
Albuquerque, NM In 2025, Solomon Gbara first learned about WESST through Jordan Tate, owner of Creative Duke and WESST Incubator member. Solomon was interested in learning more about credit, who to speak to, and was referred to Melissa, WESST’s Loan Operations Officer. As a UNM college student and young entrepreneur building his own business, ValidSync, Solomon wanted help in establishing an LLC and taking care of his credit. He was able to successfully set up his LLC with t
Leading with Intention: Valeria Olave on Her Leadership NM Experience
By WESST | January 23, 2026 With nearly a decade of experience in the banking industry, Valeria Olave joined WESST in 2023 as Program Director of our Albuquerque Women’s Business Center (WBC). Under her leadership, WESST’s Albuquerque WBC earned the 2025 National Certificate of Excellence from the Association of Women’s Business Centers (AWBC) and was featured in the first ever AWBC Media Spotlight tour in August 2025. Valeria recently gradu ated from Le adership New Mexic
Sandia Pet Products
Albuquerque, NM When Veronica Fuller’s former boss was selling her wholesale product business, Sandia Pet Products, she came to WESST after a referral from a friend to explore her options. At the time, she didn’t have the funds to purchase the business, but through consulting and training, WESST and Veronica worked together to realize her path to entrepreneurship. Veronica’s main challenge was accessing the capital she needed to purchase the purchase. Through WESST, she rec
RubyMac Coffee
Santa Fe, NM Joanna Becker was unsure about how to take her business to the next step, until her cousin, who launched her own business through WESST, recommended she reach out to our team. Joanna became involved with WESST in the winter of 2024, and says, “it has far exceeded my expectations – guiding, supporting, and helping me grow into the entrepreneur I’ve always wanted to be!” RubyMac Coffee, named after Joanna’s material grandparents, Ruby and Ranald “Mac” MacDonald, i
Tacos Pita 2
Dexter, NM Pedro Gallardo Garcia and Maria Dolores Dominguez-Tenorio are the passionate owners behind Tacos Pita 2, a thriving food truck business. In 2022, they walked into the WESST offices to formally establish their business through the creation of an LLC. When Dolores’ family embarked on their culinary adventure, they began selling delicious, traditional Mexican cuisine, but they neglected to properly register their business. Pedro wanted to preserve the family legacy a
Pro Homemaking Services
Farmington, NM In April 2024, Renee Johns moved Pro Homemaking Services into their new office space at the Enterprise Center at San Juan College Quality Center for Business (QCB) in preparation for their expansion. WESST’s Farmington Women’s Business Center is an economic development partner also housed at the QCB. The support from WESST to strategically plan has been crucial for Renee, as she was able to effectively prepare for expansion, develop cash flow knowledge and mak