STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

A group of nine women, everyone is wearing boxing gloves. Four in the front are kneeling, and five are standing in the back. Everyone is smiling and looks proud and strong.

Studio 11 Fitness LLC

Hobbs, NM Hailing from a family of boxers out of Hobbs, Lorena Chavarria has always had a strong connection to the sport through her family. It has been a continued, meaningful part of her life, instilling discipline and resilience. When Lorena first taught women’s boxing classes at her brother’s gym, she gained more than just coaching experience. She saw firsthand the positive impact that the art of boxing was having on women. It was more than just improving physical health,

HEALTH, WELLNESS, & BEAUTY

Tangle Beauty Designs

In the summer of 2005, Natasha Begay made the decision to formalize her jewelry business and establish an LLC. She had the necessary skills for her craft and passion, but she needed to make sure the foundation was built correctly. Natasha had learned about WESST through social media and local entrepreneurial resources, and she reached out to gain a clearer understanding of the steps she needed to take to form her LLC and grow her business. Waterflow, NM Natasha found that nav

CREATIVE ARTS

A group of six people standing at the storefront for Reloved Ineriors, smiling and celebrating a grand opening

Reloved Interiors

Albuquerque, NM Carleen connected with WESST in August 2025 after hearing about our organization. She was in the early stages of starting her business, Reloved Interiors, and looking for guidance on how to get started. She didn’t know where to begin, but she worked WESST to register her LLC with the NM Secretary of State and NM Taxation and Revenue for Gross Receipts Tax. Carleen began to learn and understand the ins and outs of compliance regulations and obtained her Albuque

RETAIL

Luis is on the left, and a female employee is on the right, and in between is a stand up banner advertising Advantis Group Co.

Advantis Group Co., LLC

Albuquerque, NM In his twenties, Luis Quinonez started an internet company called MundoNet, working with businesses like the Albuquerque Hispano Chamber of Commerce to establish their online presence. He was introduced to WESST shortly after its inception through the Chamber, and he saw, firsthand, how many small businesses benefited from WESST’s resources, from lending to technical assistance. When Luis was a college student, he remembers learning how the internet would tran

PROFESSIONAL SERVICES

Wavez Restaurant

Las Cruces, NM Lui came to WESST after being referred by Pioneer Bank. He was seeking a loan to expand their restaurant, Wavez, and take the next step in their growth. Through this referral, WESST and Lui built a relationship, learning more about his goals and exploring financing options that would support the development of his business. Rooted deeply in his Hawaiian heritage, Lui has always carried a love for the flavors, traditions, and the spirit of aloha. After he began

FOOD & BEVERAGE

2 3 4 5