WESST Client Profiles

Leah Chavez

Peaceful Pet Sitters, LLC

Pet Check Technology™ provides you with a secure, personalized schedule-management page to help you manage your dog-walking or pet-sitting schedule.

Sara Bassett

Roots Salon

High quality salon specializing in Curly hair, men’s haircuts, color, highlights, and extensions.

Barbara Alvarez

Barbara Cedillo-Alvarez Writing Services

Barbara Cedillo-Alvarez Writing Services provides writing services ranging from website page updates to informational and educational articles.

Don Schlichte

G5 Training

G5 Training helps individuals make and multiply money by building an internal platform of financial freedom.

Kosh Solutions

Kosh Solutions

Kosh provides premier IT service to businesses across New Mexico and Colorado. Kosh is the total solution for all your technology needs.

Sarah Newberry Ceramics

Sarah Newberry Ceramics

Sarah strives to create work that is easy to use, comfortable, and playful. Starting with the wheel and altering the thrown vessel form gives lively personality and movement to her pottery while a playful design on the surface completes each piece.


RoofCARE is a New Mexico-based roofing contractor specializing in alternatives to roof replacement and preventing roof failure. The company’s initial management team consisted of three partners, two with extensive experience in roofing and a third with extensive financial experience.  Shortly after starting the business, RoofCARE approached the WESST Business Incubator with their business plan, a…

Nikke Delaney

A New You, LLC

A New You Couples Counseling provides caring, personalized counseling services for couples, and individuals in Rio Rancho. WESST helped with marketing, website content, and business finances.

Zentral Wellness

Zentral Wellness

Lisabeth hopes to help not only her patients, but as many people in the community as possible, to reach the goal of using safe and effective natural medicine as an alternative to traditional medicine.

Dr. Kate Zeigler

Zeigler Geologic Consulting, LLC

The information Zeigler Geologic Consulting provides to city, county and state governments is used to make important decisions about how land, water and other resources are used throughout the state.

Jessica Radojits, owner of Hair West Salon

Hair West Salon

With several years of experience under her belt, a strong service ethic, a loyal customer base and a mind for marketing, Jessica’s realized her dream – owning and operating her own salon.

Emelita “Lita” Lujan

Gents Day Spa

Emelita “Lita” Lujan came to WESST prior to opening her new spa, hoping to get assistance with her business-planning and financial projections. Lita had heard how WESST could advise her in ways to better ensure success – through all the phases of her growth.

Marsha and Izzy Cowan

Bernina Sewing and Design

Surrounded by colorful fabrics and thread, Marsha Cowan, laughed when asked how her business was doing in today’s economy. “We’re making it,” she said. The fact is that the business has grown considerably during their eight years of operation.

Tere Baeza


After marrying her husband, Rafael, Teresita (Tere) moved to the United States from Chihuahua, Mexico. During the next 23 years, she and Rafael raised their two children while he built his trucking business and she pursued a dream of becoming a cosmetologist.

Melanie Kirby and Mark Spitzig

Zia Queenbee Co.

Melanie has committed 15 years to educating herself and others interested in learning about beekeeping as a hobby or business. Her education began as a Peace Corps volunteer offering Beekeeping Extension Services throughout the world.

Kamala Easton

Kamala Easton

Kamala’s niche is her embodiment of a spiritual and passionate black woman who embraces and shares her extensive experience via the written and spoken word. She has worked with and learned from some of the most renowned spiritual teachers in India.

Shane Walker

Walker Air Refrigeration and Service

After getting his degree in air conditioning and refrigeration service and units, Shane Walker decided to go on his own and start his own company rather than work for someone else. Walker Air Refrigeration and Service was born.

Daniel Sedillo

Peter Piper Pizza Franchise

Using the WESST Roswell computer lab, Mr. Sedillo trained in the latest bookkeeping software applications, as well as taking advantage of the “Should You Incorporate” business seminar.

Patricia Mcclure-Reedy

Tesoro Integrative Health Center

Tesoro Integrative Health Center is the third business Patricia McClure-Reedy has opened since 2003 when she started selling her Wild Child Creations tie-dyed clothing line at the Artist’s and Farmer’s Market in downtown Las Cruces on Saturday mornings.

Marilyn Mayse

Crazy Maizy’s Fabulous Popcorn Factory

Marilyn Mayse has been a huge supporter of WESST for over 15 years. Last year, she approached Jennifer Craig, WESST’s Regional Manager in Las Cruces, as a client with the idea of opening a gourmet popcorn storefront, offering an array of sweet and savory popcorn. Mayse was introduced to gourmet popcorn coincidentally at a high…

Krysia Boinis

Vapour Organic Beauty

Krysia Boinis has much to be thankful about these days. The last couple of years have been of whirlwind of success for the young Taos, New Mexico-based entrepreneur and long-time WESST client.

Matt Kreitman and Robbie Lipworth

Groundfloor, LLC

With limited funding in the early stages of the business, the entrepreneurs were flexible and strategic with their business decisions. Initially, only pocket change was invested in their fledgling business and work took place at a metal picnic table in an old cider bottling plant.

Rochelle Williams

Construction Reporter

The only locally owned-and-operated business of its kind in New Mexico, the company publishes an online bid calendar that covers public and private commercial construction projects out for bid in New Mexico and surrounding areas.

Tina Cleveland and Marie Lapina

Medical Practice Solutions

Medical Practice Solutions streamlines the medical billing and credentialing processes in order to increase revenues for their clients. Their four main services include medical billing, patient accounting, medical provider credentialing, and consulting.

Juanita Finger

Tokay Bead Art

Through a series of phone discussions between Ms. Finger and WESST consultants in Roswell and Santa Fe, WESST provided ideas and resources to help Ms. Finger increase name awareness for her business and expand her market beyond the southeastern New Mexico region.

Silvia Terrazas

Video Exitos, Inc.

In 2000, Silvia, with her Employment Authorization Card in hand, came to WESST for a loan to open a video rental store. She had been a seasoned businesswoman in Mexico, so, she knew the industry. In New Mexico, however, she had to learn about business (taxes, codes, bookkeeping).

Nancy Judd

Recycle Runway

Nancy Judd, Principal of Recycle Runway™ of Santa Fe, New Mexico, is the quintessential entrepreneur. In 2007, Nancy Judd started Recycle Runway, an environmental education entity that uses fabulous couture garments that Nancy creates from recycled “stuff” to capture the attention of people worldwide.

Diane Barrett flanked by sons

Diane’s Restaurant

For Diane Holloway, reaching a low point gave her the momentum to leap from pastry chef to successful entrepreneur. She moved quickly from no job prospects to using a $5,000 SBA microloan from WESST to grow a trio of eateries.

Great Livin'

Great Livin’, LLC

As a therapist working with adults with developmental disabilities, Matt Poel was often frustrated by the limitations he saw imposed on his clients by the agencies that provided their residential care. Giving people the “dignity of risk,” became the mission behind Great Livin’.

Jeanette and Martin Candelaria of Greetings, Etc. Inc.

Greetings, Etc. Inc.

Jeanette and Martin Candelaria are growing a profitable and successful business in an industry where many companies are struggling. Their combination of extremely high quality printing and mailing services along with a positive attitude and flexible customer service keep the customers and jobs flowing.